Social media posts should attract your clients to want more interaction and communication with you and your salon. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.
Post facts, information or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, and funky vibe, your posts should match this tone. On the other hand, if your brand has more of a classic, modern feel you would express that in the way you create your imagery and content to appeal to that clientele.
You should post pictures that your specific and desired demographic will respond to and react to in a positive way. All pictures and captions should match the tone of your brand and be in line with your target age group. Before you post anything on social media, make sure it is something you feel your client would want to talk about or be interested in. When they come in and visit on their next appointment, bring up what the current postings were, create that dialog with them while they are in your chair.
Salons should post content such as hair and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy to read format. Examples would be an intriguing photo with a simple caption, a short list of beauty tips, a fun beauty video or an info-graphic. These types of content are interactive and appealing to your target audience.